myPricing calculates floor prices from your real costs — purchase price, shipping, commissions, taxes. The repricing engine never goes below. Your margins stay protected across every marketplace.
Margin Engine
You're repricing thousands of SKUs without knowing your real cost on each one.
You're selling hundreds of units below cost and discovering it at month-end.
You're applying the same margin rule to 5,000 products when each one has different economics.
Protect your margins from your dashboard, your browser, or your code
Set minimum and maximum margins based on your actual cost structure. Purchase price, shipping, marketplace commissions, tax, returns — every factor feeds the floor price calculation. The engine never reprices below.
Choose markup percentage (Profit / Costs) or margin percentage (Profit / Selling Price). Each method uses different formulas for min, max, and competitor-free values. Pick the one your finance team already uses.
Marketplace commissions, shipping costs, tax rates, returns, fraud — toggle each one on or off per strategy. The floor price reflects your complete cost picture, not just the purchase price.
When the repricing engine detects no competitor for a product, it applies your competitor-free margin level instead of leaving the price unchanged. Capture full margin on products where you have no competition.
“Selling on marketplaces without knowing if you're making or losing money”
Full cost integration across 10+ marketplaces — purchase price, commissions, shipping, returns. Every sale priced from real numbers.
“Your floor price should come from your real costs — purchase, shipping, commissions, tax. That’s what the margin engine calculates. Every cycle.”
A visual price scale shows four points: competitor price, your optimized price, your floor, and your ceiling. If matching the best competitor would push you into negative margin, you see it before it happens. The engine holds the line.
Floor = Cost × (1 + min margin%). Ceiling = Cost × (1 + max margin%). The repricing engine operates strictly between these two lines. If competitors go below your floor, your price stays at the minimum. If no competition exists, your price goes to the ceiling.
When a competitor drops below your cost floor, the engine stops following down. Your price holds at the minimum profitable level. You keep your margin while competitors bleed money.
Real-time notifications when competitors push prices below your margin thresholds. The dashboard classifies every offer as winning, competing, or losing. You see which products need attention before they cost you money.
“Selling on marketplaces without knowing if you're making or losing money”
10% minimum margin floor enforced across all channels. 42% growth with margins held. Zero sales at a loss.
“Never reprice without a floor price. Winning the BuyBox at a loss is worse than losing it.”
Toggle on per-product margins and override the global strategy for any SKU. Set custom min/max margins, switch between strategy-calculated and manual values, or lock a fixed price entirely. Each product gets the rules its economics require.
Each price field (min, max, competitor-free) can run on the strategy engine or accept a manual value. Mix modes across products: automate most, hand-tune the exceptions. Switch anytime without reconfiguration.
Some products shouldn’t be repriced. Premium items, bundles, promotional offers — toggle "Fix price at a fixed value" and the repricing engine bypasses that SKU entirely. Still tracked, never touched.
Assign cost strategies to product groups: All Products for catalog-wide rules, Selected Tags for category or brand slices, Single Product for one-off exceptions. Different margins for electronics vs. accessories, seasonal vs. evergreen.
“Selling on marketplaces without knowing if you're making or losing money”
Per-category and per-brand margin rules. Different strategies per marketplace. One cockpit managing it all.
“He could say: on this channel, my minimum margin is 10%. That level of control didn’t exist before.”
Configure cost strategies, set floor prices, monitor margin alerts, and track offer classifications. No install needed.
Market Radar overlays your floor price, current margin, and competitor pricing while you browse. See instantly if a product is above or below your cost floor.
Pull products, floor prices, margin status, and cost breakdowns via REST. Pipe into your BI tools, ERP, or custom margin dashboards.
Most repricers optimize for the BuyBox without knowing your costs. They win the sale and lose you money. myPricing prices from your real cost structure.
They reprice. They don’t protect.
Applies to
Every sale profitable. Every cost accounted for.
The complete competitive pricing platform.
You define a minimum and maximum margin percentage. myPricing calculates the floor price from your total cost (purchase price + shipping + commission + tax) multiplied by (1 + min margin%). The repricing engine never prices below this floor.
Markup = Profit / Costs. Margin = Profit / Selling Price. Same product, different percentages. A 20% markup is not the same as a 20% margin. myPricing supports both methods — pick the one your finance team already uses.
Your price stays at the floor. The engine stops following down. You keep your minimum margin while the competitor sells at a loss. When the competitor raises their price, the engine resumes competing.
Yes. Toggle "Per-product margins" and override the global strategy for any SKU. Set custom min/max margins, or switch between strategy-calculated and manual values per product.
Purchase price, shipping cost, marketplace commission rate, tax rate, and optional minimum profit value in euros. You toggle each cost factor on or off per strategy. Returns and fraud rates can be factored in through the minimum profit value.
Yes. The margin engine applies the same floor price logic across all 250+ connected channels — marketplaces, comparison sites, and direct sales. Per-channel commission structures ensure accurate floor prices everywhere.
Use tag-based rules. Assign a "seasonal" or "clearance" tag, set the margin to 0%, and the engine ensures you never sell below cost even during clearance. Remove the tag to restore normal margins.
Yes. "Fix price at a fixed value" bypasses the repricing engine entirely for that SKU. The product stays in monitoring and reporting but the price never changes until you unlock it.
Cost prices can be imported via CSV, API, or direct channel sync. When supplier prices change, update the cost price and the floor recalculates automatically. No manual floor price adjustment needed.
The cost strategy and per-product margin features are available on all myPricing plans. The level of credits and channels varies by tier — from Starter (€99/month) to Enterprise (custom).
Book a demo. We’ll load your catalog, configure your cost structure, and show you which products are selling at a loss today.
Free 20-min call • Your real data
